Wednesday, November 21, 2007

Red Clay Media - The Right Partner For Mortgage Lenders.

It is the time of the year where celebrations are in order but i cannot help sympathizing with the plight of the people who were affected by the US sub-prime mortgage crisis. Defaults on mortgage loans in the US are at their highest in years and the damage to homeowners is extremely severe. There are already more than 1 million foreclosures in 2007 and many more people are facing the prospect of losing their homes, and are going through painful bankruptcies when they should be enjoying and celebrating the festive season.

Other than home owners, an estimated 110 mortgage lenders have collapsed, with US investment firm Bear Stearns and Northern Rock in UK becoming the poster boys of the crisis in sub-prime mortgages, and the troubles have spread beyond sub-prime mortgages to so-called Alt-A mortgages.

With the spectacular collapse of so many mortgage lenders and the expected contraction in the mortgage market, it seems only prudent that mortgage lenders should adopt currently available marketing intelligence services such as those offered by Red Clay Media, who generates premium mortgage leads of people who can actually afford to take out a mortgage.

Red Clay Media provides a range of solutions, specifically targeted at mortgage lenders, from acquiring exclusive mortgage leads, live transfer mortgage leads to online mortgage lead generation. With exclusive mortgage leads, all the leads come pre-qualified and are ready to buy, with all the screening work done by Red Clay Media. Their online mortgage leads can help mortgage lenders set up multiple internet marketing campaigns to drive leads directly to their sites. Together with their network of websites that generate quality leads for refinance, debt consolidation and new home loans, mortgage lenders can lower their cost per funded loans by as much as 40 per cent.

Rather than adopting aggressive marketing campaigns that push financial products and homes at people who actually cannot afford them and contributing to defaults and foreclosures, using targeted marketing intelligence services and exclusive mortgage leads generation offered by Red Clay Media is the way to go for mortgage lenders.